Smart Investments and Strong Data Security

You may think of stocks, real estate or the most up-to-date technology startups when you think of smart investments. However, there’s a different type of investment that offers both in the immediate and the long-term cybersecurity. This investment is essential to protect businesses from costly cyberattacks, and also helps companies avoid costly fines and losing the trust of customers.

As digital transformation transforms business operations, businesses are creating and manipulating an ever-increasing amount of data which must be effectively managed across complex computing environments. These environments are routinely spanning cloud, enterprise data centers and numerous connected devices like Internet of Things sensors and robots. This increased complexity creates a greater attack surface and makes it harder to protect critical data from loss or compromise.

In addition to the financial costs of data breaches, they can also damage a company’s reputation and cause long-term sales losses. A recent study revealed that the average cost of an incident involving data breaches is $4 million, which is difficult for any company to absorb. In addition, regulations like the California Consumer Privacy Act and the General Data Protection Regulation impose severe penalties on companies that don’t meet strict security standards.

In today’s highly competitive market an effective cybersecurity posture is key to growth. It’s more cost-effective and efficient to invest in preventative measures than to pay for the cleanup and recovery following the event of a security breach. With the right tools and technologies, companies can ensure that their data is secure in transit, in the middle and in the middle by implementing encryption, focusing on the human firewall and conducting regular deep-checks.

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